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7 Reasons People Don't Buy in 2024! + How to Close Sales?

Updated: May 16


7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


If you've noticed a dip in your closing rate in 2024, you're not alone. In this dynamic landscape of sales, understanding the reasons behind why people aren't buying is crucial. Join me, Martyna Boss, as we unravel the seven key factors affecting sales this year and discover actionable strategies to turn the tide in your favor.


Before we dive into the nitty-gritty, let me share a bit about my own journey. I, too, once despised sales. Back in my early 20s, running startups was my forte – building teams, navigating business development, and expanding networks. However, the mere thought of pitching and selling made me cringe. I vividly recall an event where I struggled to justify my product's value, and that experience left me questioning my ability to sell. Fast forward, I conquered my sales fears, closed high-ticket deals, and now, as a business and sales consultant, I'm here to help you navigate the sales landscape.






1. Not Qualified Leads: Finding the Right Customers



7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


Let's zoom in on the first stumbling block – not having the right customers in your sights. It's easy to point fingers at the sales team, but sometimes the issue lies in the people you're trying to sell to. Are they a good match for what you're offering? Let's break it down.


Imagine you're a coach: Do the potential clients you're targeting meet specific criteria? For instance, is their yearly income hitting the $500k mark, or can they showcase around 20 success stories? If not, it might be time to fine-tune your approach and weed out those who aren't the best fit for your product or service.


Questions to Ponder:


  1. Is your business making a minimum of $500k yearly? This isn't just a random number – it's a filter to identify clients who are likely to afford your services and find value in them.

  2. Can you proudly showcase 20 success stories? Success stories aren't just bragging rights; they're a powerful tool to show that your services bring tangible benefits. If you can't, it might be an indicator that your current approach needs a tweak.

By considering these criteria, you're essentially creating a roadmap that guides you toward the customers who are not only a good fit but also likely to become loyal clients. This strategic approach saves you time and effort that might otherwise be spent on prospects who don't align with your offerings.


Ready to refine your approach and target the right customers for your business? Join the waitlist for our upcoming Sales Camp, where we'll dive deeper into strategies for identifying and reaching your ideal clients. Don't miss out on this opportunity to elevate your sales game. Sign up now!


7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss



2. No Desire or Don't Want It: Making Your Offer Irresistible



7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


Ever noticed how people buy stuff they don't really need? Happens all the time! So, your job is to make your product or service so cool that people want it as much as they want a shiny new car. Think about it – someone might splurge on a fancy car even if they don't really need it. Your goal? Make your offer just as tempting. Here's how:


Spice It Up:


  • How can you make your product or service look super cool? Think about eye-catching features that make it stand out.

  • What immediate benefits can you show? Go beyond boring numbers. Connect with your customers by showing how it can make their lives way better – like having a special car or being part of VIP sports clubs.

In a nutshell, make your product or service more than just useful. Make it something people crave. When you show folks the coolness and the real-life perks, they won't be able to resist saying yes!


Ready to turn your product or service into a must-have sensation? Join our weekly newsletter for exclusive tips and strategies on making your offerings irresistible. Plus, get access to a collection of 10 free resources to elevate your marketing game. Don't miss out on staying ahead in the game – subscribe now!

7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


3. Overcoming Budget Constraints: Turning "I Can't Afford It" into a Win



7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


We get it – sometimes people hesitate to buy because they feel the pinch in their wallets. But here's the secret: there are clever ways to navigate around that budget roadblock! Take a peek at what your competition is up to – some smart folks are offering payment plans or teaming up with companies that provide interest-free loans. Now, imagine your customer saying, "I can't afford it right now," but deep down, you know they could swing it in a few weeks. Don't lose hope! Stay connected and show them you genuinely care. Here's the lowdown:


Exploring Financing Options:


  • Ever thought about joining forces with companies that offer loans? It's like having a financial buddy for your customers, making your product or service more accessible.

Assisting Future Budget Breaks:


  • Consider this: some customers might have the money a bit later. How can you help them bridge that gap? Maybe it's holding onto a special deal or offering flexible payment options. Be the brand that says, "Hey, we understand – let's make this work for you!"

Staying in the Loop:


  • The key is to stay connected. If a customer says, "I'll pass for now," don't disappear into the digital abyss. Check in periodically, share updates, and remind them you're there. Otherwise, they might throw their money at something else, and we definitely don't want that!

Think of it as turning a temporary "no" into a "not right now." By being flexible and considerate, you not only keep potential customers in the loop but also build a reputation as a brand that cares about its customers' financial comfort. It's a win-win!


Ready to level up your business organization and productivity? Grab your planner now and take charge of your success! Stay on top of your goals and make informed decisions as a business owner. Don't let chaos hold you back – claim your planner and start thriving today!



4. No Trust: Building Confidence and Trust



7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


Think about it this way – would you buy something from someone you don't trust? Exactly! Your customers are no different. So, let's focus on building that trust and confidence. Imagine you're creating a bond that makes your customers think, "Yeah, these guys are the real deal." Here's the lowdown:


Showcasing Trustworthiness:


  • Success Stories and Testimonials: Ever seen those heartwarming stories or reviews? Share them! Let your potential customers know that others have walked away happy and satisfied. Real stories from real people go a long way.

  • Believable Cases: Show them your success cases. Prove that your product or service works as promised. Let them visualize their own success through the experiences of others. It's like saying, "Look, it worked wonders for them, and it can for you too!"

Earning More Trust:


  • Transparency: Be open about what you offer, how you operate, and what customers can expect. Transparency builds credibility. When people know what they're getting into, they're more likely to trust you.

  • Consistent Communication: Stay in touch regularly. Don't just pop up when you want to sell something. Share helpful information, updates, or even just a friendly hello. Consistent communication shows that you're not just about transactions; you genuinely care about your customers.

Building trust is like constructing the foundation of a strong house. It's not something you can rush because, without it, the whole structure might crumble. When customers trust you, they feel comfortable doing business with you, and that's a win-win situation! So, go ahead, share those success stories, be transparent, and stay connected. Your customers will appreciate it, and your business will thrive!


Ready to build unshakable trust with your customers? Download our free workbook, 'Self Development Plan,' and discover practical strategies to showcase your trustworthiness. Learn how to leverage success stories, believable cases, transparency, and consistent communication to create a strong bond with your audience. Elevate your business by building lasting trust – get your workbook now!


7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


5. No Urgency: Making People Want it Now



7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


You're eyeing something, but there's no urgency, so you keep delaying the purchase. It happens to all of us! Now, flip the script. You're the seller, and you want your customers to feel a little nudge, a sense of "grab it now." Let's explore how to light that fire under potential customers:


Infusing Urgency:


  • Limited-Time Offers: Consider time-bound deals or promotions. Create a sense of scarcity by offering discounts or special packages that are only available for a short period. This nudges customers to act swiftly, fearing they might miss out on something fantastic.

  • Exclusive Bonuses: Introduce bonuses or add-ons for quick action. It could be a special upgrade, a complimentary service, or an additional product. These extras create an extra incentive for customers to make a move promptly.

Strategic Thinking:


  • Communicate Scarcity: Use language that communicates scarcity. Phrases like "limited stock" or "available for the next 24 hours" trigger a sense of urgency. Make them feel like they're part of an exclusive opportunity that won't last forever.

  • Countdowns and Timers: Incorporate countdowns or timers on your website or in your marketing materials. A ticking clock visually reinforces the idea that time is running out, urging customers to make a decision sooner rather than later.

A little urgency can be like a gentle push that turns potential customers into decisive buyers. By creating a time-sensitive atmosphere, you're guiding them to act promptly, ensuring they don't miss out on the great value you're offering. So, think about how to make your offer time-sensitive and what extra goodies can sweeten the deal for those who act fast!



6. No Social Media Presence: Being Cool Online



7 Reasons People Don't Buy in 2024! + How to Close Sales?┃Martyna Boss


In the modern era, being part of the social media scene is akin to sporting a trendy badge – it instantly adds to your appeal! It's not just about being present; it's about being engaging, helpful, and downright likable. Let's delve into the details and explore how you can make your brand shine in the vast realm of social media:


Sharing Cool Content:


  • Relevant and Valuable Content: Consider what your audience would find cool, useful, or interesting. Share content that aligns with your brand but is also genuinely beneficial for your followers. Whether it's insightful tips, entertaining anecdotes, or behind-the-scenes glimpses, make it worth their while.

  • Visual Appeal: Leverage visuals! People love eye-catching graphics, photos, and videos. Use a mix of media to make your feed visually appealing and attention-grabbing. A picture (or video) is worth a thousand words, especially on social media.

Building Likability:


  • Engagement is Key: Don't just post and disappear. Respond to comments, ask questions, and actively engage with your audience. Show them there's a human behind the brand who cares about what they have to say. Genuine interactions go a long way in building likability.

  • Show Your Personality: Inject some personality into your posts. Whether it's humor, warmth, or a bit of quirkiness, let your brand's personality shine through. People connect with authenticity, so don't be afraid to let your true colors show.

Strategic Online Presence:


  • Consistency: Stay consistent with your posting schedule. Regular and reliable updates keep your brand on people's radars. Consistency also builds trust over time.

  • Platform Savvy: Tailor your approach to the platform. Each social media platform has its own vibe and audience. Understand the nuances and adapt your content accordingly.

Remember, being active on social media isn't just for the thrill; it's a powerful tool to connect with more people and make your brand relatable. In the ever-evolving landscape of sales in 2024, understanding your customers and staying adaptable is the name of the game. Keep your eyes peeled for more tips and tricks – your success is just around the corner!





Alright, you've reached the end of the reasons why sales might be a bit tricky in 2024. Here's the deal – selling isn't just about products; it's about understanding people and making real connections.


On social media, it's not about having a huge following but sharing your story and being yourself. When you're selling something, think about what your customers really want, not just what they need.


Now that you've got the lowdown on lead quality, relatable pitches, and making it easier on wallets, it's time to take the lead. Address any doubts honestly, and remember, you're the one guiding the show.


So, as you dive into the sales game, focus on making genuine connections and opening doors to success. Cheers to hitting those goals and savoring the victory!


Sell More,

Martyna Boss

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1 Comment


Urgency is a game-changer – got me thinking! Limited-time offers and bonuses for the win. 🚨🎁


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