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The Art of Looking Your Best on Video Calls: Makeup, Lighting, and Setup

Updated: May 16

In the era of remote work and digital entrepreneurship, the way we present ourselves online is an integral part of professional success. Video calls have become the norm, blurring the lines between the physical and digital worlds, and the importance of projecting a polished image in these virtual spaces cannot be overstated. Whether you're speaking in a webinar, sealing deals on a Zoom call, or creating content for your digital audience, looking your best on camera is an essential skill to master.

Join me as I guide you through the steps to perfect your online presence. From choosing the right makeup for various occasions to setting up your very own on-camera studio, these insights will help you navigate the video call universe with confidence and style.

You can also check that out on my YouTube channel.

Makeup Tips for Video Calls

Looking presentable on video calls doesn't necessarily mean applying a full face of makeup. In fact, the key to a good on-camera look is often simplicity and nuance. Here's how to tailor your makeup for the virtual world.

Daily Skincare Routine

Your skincare regimen is the canvas for any makeup look. Start with a solid routine that cleanses, tones, and moisturizes your skin. Incorporate a routine that works for your skin type, and don't forget the sunscreen - even indoors, those UV rays can still find you!

Healthy Habits

The link between a healthy lifestyle and glowing skin is undeniable. Ensure you're drinking plenty of water, getting enough sleep, and eating a balanced diet. Regular exercise and time spent in natural light can also work wonders for your skin's health and appearance.

Prep Your Skin

If your skin tends to be dry or dull, consider applying a hydrating mask before an important video call. This quick spa session can add a boost of hydration and radiance to your complexion, helping you look more awake and fresh on camera.

Light Makeup for Online Calls

Less is often more when it comes to online makeup. The goal is to look like a more polished version of yourself rather than a completely different person. Stick to light, natural makeup choices that enhance your best features without being distracting.

Quick Makeup Routine for Video Calls

The Art of Looking Your Best on Video Calls ┃Martyna Boss

Here's a time-efficient makeup routine to look professional and approachable on video calls without taking up too much of your day.

One-Minute Prep

Start with a quick facial mist or hydrating sheet mask. This step refreshes and preps your skin for makeup, adding a dewy finish that's perfect for on-camera appearances.

Five-Minute Makeup

  • Apply a light foundation or concealer to even out your skin tone and provide a subtle, polished look.

  • Define your eyebrows with a brow gel or pencil to frame your face and draw attention to your eyes.

  • Add a coat of mascara to open up your eyes and make you look more awake and ready to engage.

  • A touch of blush and a neutral lip color complete the look without overwhelming your natural appearance.

Recommended Makeup Products

For video calls, it's essential to select products that look great on camera and suit your skin's needs. Here are a few recommended staples to consider:

  • Vichy Concealer: The Vichy concealer is known for its creamy formula and effective coverage. Choose a shade that matches your skin tone to conceal blemishes and under-eye circles without looking cakey.

  • Your Favorite Lip Balm or Gloss: A pop of color or shine on the lips can add a touch of professionalism to your overall look without the need for a full lipstick application.

Lighting Tips for Video Calls

The Art of Looking Your Best on Video Calls ┃Martyna Boss

The right lighting can dramatically improve your on-screen presence. It can soften your features, eliminate unflattering shadows, and provide an overall more professional image.

Natural Light

When feasible, position yourself near a window to take advantage of natural light. This free, abundant light source is unbeatable for providing even, flattering illumination.

Artificial Lighting

In cases where natural light isn't available, invest in a good-quality LED ring light or panel light. These can mimic the effects of natural light and are adjustable to suit the time of day and your lighting needs.

Avoid Shadows

Shadows can be just as distracting as harsh lighting. Try to position your lights so that they reduce any unflattering shadows on your face. This may require a bit of experimentation with the light's distance and angle.

Camera and Setup Recommendations

The Art of Looking Your Best on Video Calls ┃Martyna Boss

The quality of your camera and overall setup can make a significant difference in how you appear on video calls.

Camera Choice

If you find yourself on video calls often, consider investing in a quality camera with a built-in or attachable lens suitable for vlogging or webinars. The Sony ZV E10, for example, offers high-definition video quality and a range of features that can elevate your on-screen presence.


Great video isn't enough; your audio should also be crystal clear. Invest in a dedicated microphone for video calls. Options like the Rode Wireless Mic or a dynamic Rode podcasting mic can make your voice sound professional and immersive.


Your background choice should be tidy and professional. Whether it's a plain wall or a bookshelf with neatly arranged books, your background should complement your appearance without detracting from it.

Preparing for a video call is more than just about the content of what you're about to say—it's about your overall presentation, too. Enhancing your digital appearance through thoughtful makeup, lighting, and setup choices can help you stand out, feel more confident, and deliver your best performance.

The digital realm is a powerful space, and by harnessing the tools and techniques discussed here, you can ensure that every online interaction is a positive and engaging one. So continue to refine your digital image, take care of your well-being, and project the best version of yourself to the world. Let's embrace the full potential of the virtual world and make every online encounter a success!

Sell more,

Martyna Boss

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