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Which Type Of Coaching Offer Should You Launch First?

Updated: Feb 8


Which Type Of Coaching Offer Should You Launch First? | Martyna Boss Blog


Are you just getting started in the world of coaching and consulting, looking to make a mark, or have you been honing your skills for a while and are now seeking an extra boost to take your coaching business to new heights? The journey of launching your very first offer is an incredibly exciting and pivotal moment, brimming with endless possibilities. However, it is completely understandable if you find yourself grappling with the daunting question of "which coaching offer should I launch first?" We live in an era where there is an abundance of choices, ranging from immersive group programs to exclusive one-on-one VIP days, each holding immense potential and opportunities. It's natural to feel overwhelmed by this wealth of options and wonder where to direct your focus.


But fear not! In this captivating blog post, we will delve deep into the realm of coaching offers, exploring the vast array of options available to you. Brace yourself for a riveting discussion that will empower you to narrow down your focus and pinpoint the very first offer you should launch. By the time you reach the end of this article, not only will you have gained invaluable clarity on the best option for launching your coaching business, but you will also be equipped with the tools and strategies to acquire clients right from the outset. This is your opportunity to unveil your unique coaching voice, captivate your target audience, and establish yourself as a force to be reckoned with in the world of coaching and consulting. So get ready to embark on an exhilarating journey of discovery and embark on a path to success like never before!


Let the adventure begin!


Researching the Market - Understand who your target audience is and what they are looking for



Which Type Of Coaching Offer Should You Launch First? | Martyna Boss Blog


As a coach or consultant specializing in high ticket sales, you hold the key to unlocking success in this lucrative market. The imperative of understanding your target audience cannot be overstated. Proper research is your compass, guiding you through the vast world of potential clients. You need to intimately know who they are, where their pain points lie, and exactly what they seek in an optimal solution. Armed with this knowledge, you can confidently approach the right individuals and craft irresistible offers that resonate deeply with your target audience.


Take a moment to appreciate the gravity of the situation. Your future success as a high-ticket sales expert hinges on the time and effort you invest in thorough research. This is your golden ticket to a deeper understanding of the market, empowering you to make informed decisions that will propel your business to new heights. The allure of attracting the perfect clients is within your grasp, but first, it requires rolling up your sleeves and immersing yourself in the rich tapestry of your chosen domain.


Envision the possibilities that lie before you. By immersing yourself in the world of your potential clients, you will transcend ordinary barriers. Develop unmatched expertise, grasp the unspoken desires of your audience, and curate solutions that evoke a resounding YES from those who matter most. Unlock the secrets of this dynamic field, and you will witness your business grow exponentially while magnetizing the attention and admiration of the very clients you seek.


So, embark on this exhilarating journey with determination and vigor. Delve into the wealth of knowledge at your fingertips. Unleash your inner explorer, fueled by unbridled curiosity, and watch as your high ticket sales empire takes shape before your very eyes. The stage is set, and the spotlight is on you. It's time to seize your moment, embrace the challenge, and transform your aspirations into reality.


Choosing an Offer - Consider which type of coaching offer you want to launch first


Which Type Of Coaching Offer Should You Launch First? | Martyna Boss Blog


Choosing the right type of coaching offer can be a daunting task, but it’s important to consider which type you want to launch first. There are various options such as group coaching, one-on-one coaching, courses (you can check my latest blog post about different type of coaching and consulting offers here).


Each has its own set of pros and cons, so it’s crucial to assess which one works best for your business goals and target audience. If you're looking for a more personalized approach, one-on-one coaching could be the perfect fit. Alternatively, if you want to reach a wider audience, online coaching might be the way to go. Ultimately, by weighing the pros and cons of each coaching offer, you can make an informed decision that will help you achieve your goals.


Firstly, we have group coaching. This is an excellent choice for those who enjoy fostering a sense of community and collaboration among their clients. Group coaching provides an opportunity for individuals with similar goals and aspirations to come together, support one another, and learn from each other's experiences. The beauty of group coaching lies in the collective wisdom and inspiration that can be derived from a diverse group of individuals working towards a common objective.


On the other hand, we have one-on-one coaching. This type of coaching offers a more personalized approach, focusing exclusively on an individual client's needs, challenges, and goals. If you thrive on building deep and meaningful connections with your clients and believe in the transformative power of individual attention, one-on-one coaching may be the perfect fit for you. The level of customization and tailored guidance you can provide in a one-on-one coaching relationship is unparalleled, ensuring maximum impact and results for your clients.


Now, let's explore the world of online coaching. With technological advancements and the prevalence of digital platforms, online coaching has gained immense popularity in recent years. By taking your coaching business online, you open up doors to reach a much wider audience, transcending geographical boundaries and time constraints. Online coaching offers the flexibility and convenience that many clients crave in today's fast-paced world, making it an attractive option for both coaches and clients alike.


So, how do you decide which coaching offer is best suited for your business goals and target audience? Well, it all comes down to careful evaluation and understanding of your own strengths, preferences, and the needs of your ideal clients. Consider the level of personalization and customization you can offer, the scale at which you want to operate, and the impact you aim to make in the lives of your clients.


Remember, this decision is not set in stone. As your coaching business evolves and grows, you may experiment with different coaching offers, combining elements from multiple approaches or even creating your own unique blend that resonates with your clients. The key is to continuously assess and adapt, always staying attuned to the needs of your audience and striving to provide the best possible coaching experience.


Make sure that when you are starting out, one-on-one or group coaching will be absolutely best choice, while you can still test your framework and model. It’s hard to scale with those models, but it is excellent when you are starting out. Once you establish your social media presence, build mailing list, create a funnel with long form content to nurture future clients, you can any type of coaching, like self-paced courses, masterminds, VIP days, retreats, workshops, webinars, challenges and more. It is possible to start your coaching career and launch your course or mastermind in the beginning, you just need to be aware that you will need more time, money and building trust before you will get significant results in sales.


In my career, I met many coaches and consultants who launched courses or created pre-recorded “evergreen” webinars and simply made $0. It is only because they trust famous gurus who told them that courses are the best way to scale business. And they are, but you can’t scale when you have 2,000 people or less on a mailing list. It’s more about testing your offer and building trust tather than scale.


So, take your time, explore the possibilities, and make an informed decision that aligns with your vision and passion. With the right coaching offer in your arsenal, you'll be well-equipped to make a lasting impact and achieve remarkable success in the coaching world. If you already know what type will be best for you to start, create your launching plan.


Creating a Launch Plan - Outline how you will market, promote, and launch your offer


Which Type Of Coaching Offer Should You Launch First? | Martyna Boss Blog


If you're a coach or consultant preparing to launch your high-ticket sales offer, buckle up for an exciting and transformative journey to skyrocket your success! Brace yourself as we dive into the depths of a solid launch plan that will leave you exhilarated and hungry for more.


The first step on this epic adventure is to embark on a quest to understand your target audience like never before. Go to Facebook groups and offer free Amazon gift cards in exchange for a discovery call. Make sure you will be speaking with people who also might be your potential clients. Uncover their deepest desires, untangle their most profound pain points, and get to the core of their pressing needs. With this golden knowledge in hand, unleash your unparalleled marketing prowess to craft a strategy that speaks directly to them. Weave an enchanting web of compelling messaging that resonates with their hearts and captures their souls. A master storyteller, you will paint vivid pictures with your words, creating an irresistible magnetism that draws them in with an irresistible force. If your landing page will be talking about “Are you tired of constantly hearing no from your potential clients?” you will attract clients who really struggle! If you change your messaging, which is how you talk to your clients on the website, social media posts and video content, then you will immediately attract different people. If your targeted clients are women, over 40, making a minimum of $500k a year, you want to use in your messaging words key with their desires, like “Ready to step out from your business and get it to the next level thanks to a proven system of executive consulting?” This message is something they are looking for, they want to be less in business, and more in present life, and they want to build a new stream of income and scale. You have to understand your clients before you even start crafting your offer.


But hold on tight, for this enthralling odyssey doesn't stop there! Constructing a captivating marketing strategy is just the beginning. It's time to infuse vibrant life into your social media presence, using every platform as a dynamic canvas to showcase your unparalleled expertise and talent. Illuminate the digital landscape with vibrant eye-catching content that leaves your audience in awe, thirsting for more. Launch targeted ad campaigns that penetrate the very fiber of your prospect's being, leaving an indelible mark that is impossible to resist.


And here is where the tempo of our journey rises, as we traverse the magnificent realms of email marketing. Engage with your potential clients on a personal level, forging intimate connections that transcend the virtual barrier. A symphony of carefully crafted emails will dance through the vast expanse of their inbox, leaving them spellbound with each word. Nurture their interest, quench their curiosity, and stoke the flames of desire for your offer.


Finally, the crescendo of this extraordinary composition draws near. It's time to unveil your high-ticket sales offer with a breathtaking launch event that will reverberate through the ages. Summon your audience to gather in awe, whether it be through a captivating webinar that leaves them hanging on every word, a live workshop that immerses them in an unparalleled experience, or a virtual summit that transcends the very boundaries of possibility. Let the echoes of your voice resonate through the digital realm, igniting sparks of anticipation in the hearts of all who hear.


With a flourish, you will captivate their senses, leaving an indelible mark on their consciousness. Create a sense of magnetic urgency that compels them to seize this once-in-a-lifetime opportunity. Like a siren's call, your offer will tempt and tantalize, leaving your audience breathless with anticipation. The drums of success will beat in harmony as a steady stream of high-ticket sales flows effortlessly into your grasp.


So, my brave adventurer, with this epic tale woven into your soul, embark on your quest to conquer the world of high-ticket sales. The journey will be perilous, and the challenges daunting, but with the right plan in place, you shall emerge victorious. Prepare yourself, for the saga awaits, and the rewards that lie ahead are beyond measure. Your destiny beckons, so embrace it with open arms and let the adventure begin!


Developing a Pricing Structure - Calculate your pricing structure that makes sense for both yourself and potential customers


Which Type Of Coaching Offer Should You Launch First? | Martyna Boss Blog


If you are looking to generate high-ticket sales, the task of developing a pricing structure that aligns with your financial goals and captivates potential customers can be quite challenging. It necessitates careful consideration of the value you bring to the table and the level of expertise you possess in your specialized field.


Finding the right balance between raising your rates to reflect your true worth and ensuring that your prices remain reasonable for your target market is an essential equation to solve. Customers seek a high return on investment, thus emphasizing the need for quality services that merit their financial investment. However, they also desire to feel like they are getting a fantastic deal.


By employing a strategic approach and analyzing the numbers with precision, you have the opportunity to discover a pricing structure that fosters a win-win situation for both you and your esteemed customers. This journey requires creativity, an eye for detail, and a deep understanding of the market dynamics.


Diving deeper into the intricacies and nuances of pricing, you can unlock fascinating strategies that not only attract potential customers but also enhance the perceived value of your services. Tailoring personalized packages that cater to the unique needs and aspirations of each client can revolutionize your approach to high-ticket sales.


Furthermore, by incorporating diverse pricing tiers or incentives tied to specific services, you can create an element of gamification that ignites curiosity and compels customers to explore the enticing possibilities offered.


The art of pricing, when approached with meticulousness and forethought, can transform the sales journey into a captivating adventure where both you and your customers embark on a mutually beneficial voyage toward success and fulfillment.


Are you ready to take your pricing game to the next level? Join my Facebook group The High-Ticket Sales Club and ask me questions live every Wednesday at 1 PM EST!





Crafting Your Sales Copy - Write persuasive copy to entice people to purchase your coaching offer


Which Type Of Coaching Offer Should You Launch First? | Martyna Boss Blog


If you want to elevate your coaching business and expand your client base, it's crucial to master the art of crafting captivating sales copy. This copy should not only catch the attention of potential clients but also entice them to invest in your exceptional services. To achieve this, your persuasive writing must establish a strong foundation of trust with your ideal audience.


Dig deep into the struggles your clients face and demonstrate your comprehensive understanding of their unique challenges. Showcase your arsenal of tools, knowledge, and experience, proving that you possess the expertise necessary to guide them toward achieving their goals and biggest desires. Additionally, highlight the remarkable transformations and incredible results that your previous clients have experienced under your guidance.


Check out what my client Dr Michelle Knights wrote about my consulting services:



To effectively communicate the value of your offer, employ language that resonates with your ideal customers - language that speaks to their desires and aspirations. Craft your message in a way that not only showcases your unique approach but also demonstrates how it sets you apart from competitors.


By investing the time and effort into creating compelling sales copy, you can attract and convert more clients, helping them take that all-important first step towards reaching their full potential. With your captivating words, you'll pave the way for success and unlock infinite possibilities for both you and your clients. Make sure to work with copywriter who understands your niche and has experience in the coaching industry.


Launching Your Coaching Offer - Strategize how to launch your offer to maximize sales successfully


Which Type Of Coaching Offer Should You Launch First? | Martyna Boss Blog


Ready to take your coaching to the next level? So time for a successful launch!

Launching your coaching offer can be an incredibly thrilling experience that has the potential to skyrocket your business and propel you to new heights of success. And I am here to guide you through the key steps leading to a successful and impactful launch.


The first step is to strategically plan and prepare for your launch. You need to thoroughly research your target audience, understanding their needs, desires, and pain points. This knowledge will allow you to create a compelling offer that truly resonates with your ideal clients. Check out Facebook groups, LinkedIn groups, Twitter and Instagram. Choose where you want to focus on first. There is a simple rule, that if you want to make the first $10K a month, you have to focus on one platform and one offer and one audience. After that you can add 1 more platform and get to $25K a month. To get to $100K a month you will need small team support and build your audience of at least 1,000 ideal clients list. Check out where your clients hang out and focus on this platform. Learn everything you need to know about converting clients from this platform.


Once you have crafted your high-value offer, it's time to focus on the promotional aspect of your launch. Identify the best channels to reach your target audience and create a buzz around your coaching program. Use persuasive copy and captivating visuals to engage your audience and build anticipation for what you're about to unveil.


The most cost-effective way to launch is by social media direct message and stories on your favorite platform. You can go to direct message and ask your friends, family and all people you have as followers or friends to help you share info about your high-value offer. When launching the first time, you can offer 50% off in exchange for testimonials, many coaches during these first few launches are able to make multi-five figures while testing and building offer.


Remember, a successful launch is not just about the day of the launch itself; it's about the groundwork you lay beforehand. Take the time to meticulously plan (I use Miro Software) and execute your launch strategy, making sure to add elements of excitement and urgency to your messaging. This will create a sense of FOMO (fear of missing out) among your audience, compelling them to take action and sign up for your coaching program.


By following these steps, you'll be on your way to seeing a surge in sales and experiencing exponential growth in your coaching business.


You now have all the tools you need to launch your own coaching or consulting offer. It's been a long journey, but by researching the market, choosing an offer, creating a launch plan and developing pricing structure, crafting your sales copy and launching your offering - you are ready to turn this dream into reality. You have gained invaluable advice from this blog post on creating a successful coaching or consulting business. Now it's time to take the plunge and get started! We understand that starting a new business can be daunting, but remember that preparation is the key to success. Take the time to review what you have learned in this post and make sure you are ready before pressing that 'go live' button.


Ready to launch your coaching or consulting business? Book a call with our business advisor - Emma.




Sell more,

Martyna Boss


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1 Comment


You made it sound like an easy thing, and I know sometimes people makes things complicated, I have to try it out!

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